The Fashionably Frank Marketing Blog
Your trusted resource for the latest small business marketing, web design, and branding tips & tricks!
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Your Guide to Building a Brand Voice with Email Marketing
When folks talk about “brand voice”, they’re referring to the voice that you use throughout all of your brand touch points to build trust with your people. Let’s talk about how to build (and reinforce) your brand voice through consistent, intentional email marketing.
How to Use Internal Links to Improve Your Blog’s SEO
Have you ever Googled something and landed on a blog post that led you to exactly where you needed to go next? Chances are, internal linking was at work! In this post, I’m breaking down what internal links are, why they matter, and how to use internal links strategically in order to boost your blog’s visibility (and site’s overall performance).
Marketing for Service Businesses vs. Product Businesses: Similarities and Differences
It’s no debate that marketing is essential for all businesses no matter the type of business, but the approach you’ll use will vary significantly depending on whether you’re selling a product or a service. Let’s break down the key similarities and differences when it comes to marketing for service businesses vs. product businesses to help you refine your overall marketing efforts as a small business owner!
6 Must-Use Tech Tools for Marketing Your Small Business Online
Being a small business owner means wearing a lot of hats - and marketing manager is often one of the roles that falls into your lap automatically (and happens to be one of the trickiest)! Today, I’d love to share 6 of the top tech tools for marketing your small business specifically in the digital landscape that are bound to make your life easier.