OBJECTIVE

Enhance brand visibility, community engagement, and service awareness for Capital Heating, Cooling, Plumbing, and Electric, showcasing their expanded range of services and long-standing commitment to the community.

STRATEGY

1. Social Media Management:

• Platforms: Managed all social media accounts, creating and scheduling regular posts, including static images, carousel swipes, infographics, and video.

• Content Types: Highlighted various services, family/company history, current promotions offered, and community involvement activities.

• Monitoring: Responded to comments and direct messages, and engaged with users to build a strong online community.

• Paid Ads: Designed creatives and managed paid social media advertising campaigns to boost service visibility and drive traffic to the website/increase calls made to the business.

2. Website Content Management:

• Updates: Coordinated with Pearl & Ink Copywriting to provide timely updates and content revisions for the website.

• Blog Posts: Coordinated with Pearl & Ink Copywriting to generate twice-monthly blog posts to enhance SEO and provide valuable content.

4. Email Marketing:

• Newsletter: Coordinated with Pearl & Ink Copywriting to design a monthly email newsletter featuring company updates, education, promotions, and community involvement highlights.

5. Community Engagement

• Highlighting Local Involvement: Focused on community involvement with local arts, education, and children’s causes.

• Engagement: Actively participated in local conversations, reshared relevant content, and engaged with community members and organizations.

• Local Interaction: Engaged with the local community through hashtags, geotags, and interactions with local residents to increase visibility.

6. Analytics and Reporting:

• Metrics: Compiled monthly analytics reports to track engagement, reach, and overall performance.

RESULTS

• Social Media Successes: With FFM taking over the social media platforms, Facebook and Instagram metrics improved significantly, some months reaching up to a 1,000%+ increase in total reach and a 1,000%+ increase in total engagements on Facebook, as well as a 600%+ increase in total post impressions and a 500%+ increase in total engagements on Instagram.

• Service Expansion Awareness: Successfully communicated the addition of plumbing and electrical services, contributing to an increased client base.

• Community Engagement: Enhanced local engagement and strengthened community ties through active participation in community events and sponsorships.

• Brand Growth: Supported the company’s evolution from a heating and cooling business to a comprehensive HVAC, plumbing, and electrical service provider, with sustained growth and increased brand recognition over the years.

SUMMARY

Over the course of several years, the partnership between Fashionably Frank Marketing and Pearl & Ink Copywriting has elevated Capital Heating, Cooling, Plumbing, and Electric’s journey from a specialized HVAC service to a full-service company including plumbing and electrical services. Through strategic social media management, blogging, and email marketing, we have helped increase their brand visibility, support their business expansion, and enhance their connection with the local community.