The Fashionably Frank Marketing Blog
Your trusted resource for the latest small business marketing, web design, and branding tips & tricks!
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The Psychology of the Inbox: What Really Makes Someone Open, Read, and Take Action (in 2026 and Beyond)
Email marketing has changed a lot over the years - new platforms, new rules, new industry trends. But one thing hasn’t changed at all: Email is still the most powerful tool most small businesses have for building trust, nurturing relationships, and driving meaningful action.
Celebrating a Decade of Fashionably Frank Marketing
Ten years ago, I took a leap of faith. I was 21, a senior in college, and armed with a love for creativity and community. I had no idea then that a decade later, I’d be here—celebrating ten incredible years of Fashionably Frank Marketing.
Step-by-Step Guide to Writing Listicles That Attract Traffic
Listicles—those handy “10 ways to ___” or “7 tips for ___” posts—are one of the most reliable formats for attracting website traffic. Why? Because they’re scannable, engaging, and exactly the kind of content both people and search engines love. Ready to make listicles work for you? Let’s walk through the step-by-step process of writing listicles that drive traffic and grow your audience!
How to Optimize Your Website for AIO: Preparing for the Next Stage of SEO
Search engine optimization (SEO) has always been about getting your website in front of the right people at the right time. But with the rise of artificial intelligence (AI) and answer engines like ChatGPT, Google’s Search Generative Experience (SGE), and Perplexity, the rules are changing. Enter Artificial Intelligence Optimization (AIO)—sometimes called Answer Engine Optimization (AEO)—the next stage of SEO that small business owners can’t afford to ignore.