The Fashionably Frank Marketing Blog

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Holiday Storytelling: Crafting Messages That Resonate During Peak Season
Business Kathryn Coffman Business Kathryn Coffman

Holiday Storytelling: Crafting Messages That Resonate During Peak Season

While to many the holiday season signals a time of gift-giving and festive gatherings, it’s also a time when customers are actively seeking out brands that align with their values and evoke connection and warmth. This is where storytelling comes into play. When done well, holiday storytelling is a chance for brands to go beyond transactions and create deeper connections with their audiences.

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Creating Evergreen Content: Why It Matters and How to Do It
Blogging Kathryn Coffman Blogging Kathryn Coffman

Creating Evergreen Content: Why It Matters and How to Do It

In the fast paced world of digital marketing, some things come and go faster than a TikTok trend! When it comes to your business’s blog, there’s only one kind of content that stands the test of time: evergreen content. If you’ve ever wondered how to go about creating evergreen content, what that even is and why it’s so important, you’re in the right spot! Let’s dive in.

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