Mentorship Sessions
A la carte customized lesson plans and audits.
Want to DIY it, but need a little hand-holding?
In addition to retainer contracts for full service management, Kathryn offers “mentorship sessions” - a la carte training / strategy sessions that help you and/or your team better understand and get the most out of your marketing! Perfect for solo entrepreneurs and small teams that can't afford to outsource their marketing needs at the moment, or those with a fierce DIY spirit.
During these sessions, you may elect to have Kathryn simply present her suggestions for how you should approach your content marketing strategy, or receive hands-on training re: how to use specific platforms to schedule social media posts, edit your website, organize your content, and so much more.
Pick from one of the pre-determined themed services below or work with Kathryn to design your own that fits your budget and specific needs.
social spotlight
Social media is the name of every game in this day and age. Your friends are on it, your competitors are on it, even Aunt Jane is on it! But there are various platforms and what's most important is where your customers or clients choose to spend their time. We'll start with a questionnaire to discover more about you and your brand so we can tailor our session specifically to your business's unique needs. We'll recommend platforms, break down the latest algorithms and explain why meaningful engagement matters more than having thousands of followers. We will also show you how to craft creative visual graphics and go over the four types of key content you should be sharing. We'll finish with an intimidation-crushing Q&A!
2-hour Zoom session, $400.
dna discovery
At the heart of every business is a pain point that it is trying to solve for its customers. How does your business answer that need? What is the vision behind your business that sets you apart from the rest in your industry? Every brand is born from an individual who possesses the skills and talents necessary to solve the pain point of another individual, through services or products. Together, we will outline who exactly this individual is that you are speaking to, and with a little help from tried + true storytelling techniques, we'll outline the tale of your business and the story you should be telling through every facet of your marketing to engage and encourage these potential clients. Bonus! Color psychology activity determining which tonal palette you should be using in visual branding.
2-hour Zoom session and finalized brand document, $400.
content curation
Digital marketing is necessary for every business no matter the niche. As content marketers, we are very familiar with how to place multiple puzzle pieces together to create a holistic strategy. We'll start with the basics, covering the concept of content marketing, the reasons behind it and why you should invest in your business' digital presence. We will structure a session just for you based on your answers to an initial questionnaire. During the session, we will help shed light on the core foundations of a good email list, blog, website and engaging social media profiles (covering both regular posting practices and multimedia content) and give you our customized recommendations for your platform.
2-hour Zoom session, $400.
the brand audit
Designed to give you a better idea of excellent things you are doing in your marketing efforts and how you can improve, The Brand Audit is the way to go if you're eager to learn more and need to know where to start. We will take a deep dive into your current digital marketing arenas and give you actionable advice on how to improve each one of them. In addition to customized feedback, all the goodies are revealed in this audit, including how to best optimize your social media presence through quality graphics and short-form video, community engagement and much more! If you would like to look at something specific, let us know what you’d like to cover prior to the audit. Final deliverable is a detailed report tailored to your business that includes an analysis of social media and website analytics.
Digital PDF report, $600.