Case Study: Even Esthetics
OBJECTIVE
Elevate Even Esthetics’s brand presence, enhance community engagement, and drive client interest through strategic social media management, promotion creation, and a comprehensive rebranding.
STRATEGY
1. Social Media Management:
Platforms: Managed all social media accounts, ensuring a consistent and engaging presence.
Content Types: Created diverse content, including entertaining videos, promotional posts, educational infographics, and interactive posts/giveaways.
Monitoring: Responded to inquiries and engaged with followers to build relationships and drive brand awareness.
2. Community Engagement:
Engagement: Actively engaged with new accounts and local influencers to broaden reach and increase visibility. Promoted community involvement and ways the company gives back.
3. Promotion Creation:
Strategy: Collaborated on developing quarterly promotions, including special offers and seasonal campaigns.
Content Development: Created compelling copy and visuals for promotions to attract/retain clients.
4. Website Redesign & Rebranding Efforts:
Website: Designed the current iteration of Even Esthetics’s website to reflect an elevated, modern and user-friendly experience consistent with the new brand identity.
Branding: Partnered with Kaitlin of Inside Out Brands for a complete rebranding, including a new logo, submark, color palette, and typeface pairings.
Implementation: Applied the new branding across all platforms and marketing materials to ensure a cohesive brand image.
RESULTS
Enhanced Brand Image: The rebranding effort significantly elevated the brand’s image, showcasing a more sophisticated and elegant look.
Increased Engagement: Social media interactions and community engagement improved, leading to higher client interest and satisfaction.
Successful Promotions: Quarterly promotions effectively engaged clients and landed sales.
Website Performance: The redesigned website provided a clearer navigation and decluttered content, contributing to ease of user experience and client conversions.
SUMMARY
The comprehensive approach to managing Even Esthetics’s social media, creating targeted promotions, and executing a successful rebranding strategy significantly advanced the brand's market presence. Through strategic social media management, community engagement, and the redesign of both the website and brand identity, Even Esthetics has seen notable improvements in brand perception and client engagement.
Kind Words from the Client:
“Kathryn is my secret weapon. Social media is a must in my field, but I do not have that skill set and I don’t particularly enjoy it. I didn’t know where to start and had no idea what content people would want to see. I reached out to Kathryn and immediately could tell how knowledgeable and passionate she was! She has made my life so much easier by handling my social media, and I constantly get compliments on how professional and cohesive my pages look. Kathryn goes above and beyond to support my business and I’m so grateful to have found her and have her as part of my team! If you are looking to simplify your life or elevate the look and content of your business’ social media, don’t hesitate to contact Fashionably Frank Marketing.”