OBJECTIVE

Enhance the social media presence and community engagement for media company NorthAmericaTalk, driving steady traffic to their various location-based online news platforms.

STRATEGY

1. Social Media Management:

• Platforms: Managed social media accounts for various “Talks” under parent company NorthAmericaTalk, including ThurstonTalk and SouthSoundTalk.

• Content Sharing: Regularly shared news articles on Facebook and Instagram to promote the latest stories and features.

• Community Engagement: Engaged with followers to foster a sense of community and encourage interaction with the content.

2. Community Outreach:

• User Interaction: Responded to comments and direct messages, engaging with the audience to build a loyal following.

• Encouraged Engagement: Promoted commenting, sharing, and interaction to boost community participation.

3. Content Promotion:

• Featured Stories: Highlighted business features and local news articles to attract readership and maintain audience interest.

• Brand Visibility: Ensured businesses that bought into the platform received appropriate visibility through social media promotions.

RESULTS

• Steady Traffic: Maintained steady traffic to the various online news platforms, contributing to the sustained visibility of NorthAmericaTalk.

• Community Building: Fostered a strong community around the online news platforms, encouraging engagement and interaction.

SUMMARY

Through strategic social media management, engaging content sharing, and active community outreach, the initiative successfully maintained and promoted the online presence of NorthAmericaTalk’s individual entities. The work ensured steady traffic to all news platforms, fostered community engagement, and provided visibility for businesses/individuals featured in the articles.