Case Study: Olympia Downtown Alliance
OBJECTIVE
Raise awareness, engagement, and participation in the Olympia, Washington community and the Alliance by showcasing the charm, history, and diverse offerings of Downtown Olympia.
STRATEGY
1. Social Media Management:
Platforms: Managed all social media accounts, producing regular posts and engaging content.
Content Types: Live videos, image posts, updates about events, and highlights of Alliance member businesses.
Monitoring: Responded to comments, direct messages, and engaged with users to foster community interaction.
2. Email Marketing:
Newsletter: Designed, prepped, and sent weekly email newsletters in collaboration with client.
3. Website Content Management:
Updates: Edited and managed website content as directed by the client.
4. Branding and Messaging:
Image Work: Helped showcase Downtown Olympia as a safe, vibrant place to visit. Addressed and mitigated deterrents by highlighting the reality of positive experiences downtown.
5. Community Engagement:
Partnerships: Collaborated with other local organizations to promote the city's attractions.
Strategic Interaction: Engaged with locals and members through hashtags and geotags to encourage platform growth and interactions.
Member Support: Engaged with and reshared content from local boutiques, restaurants, and other member businesses.
6. Analytics and Reporting:
Metrics: Compiled monthly analytics reports to track engagement, reach, and overall performance.
RESULTS
Increased Engagement: Notable rise in social media interactions and participation in live videos.
Community Awareness: Improved local perception and awareness of downtown offerings.
Economic Impact: Enhanced support for local businesses through increased foot traffic and engagement in offerings.
SUMMARY
The initiative successfully promoted the Olympia Downtown Alliance, highlighting the rich history and diverse offerings of Downtown Olympia. Through strategic social media management and engaging content, email marketing, community engagement, and collaborative efforts, we boosted local engagement and support for downtown businesses.
Kind Words from the Client:
“Kathryn has completely changed the face of our social media and has grown our follows & engagement tremendously! She is acutely dialed in to the most effective practices & procedures to make the most out of your social media presence. Beyond the highly polished & professional approach Kathryn takes with her clients, she is personally very giving of her time and wants to get to know her clients personally. Kathryn’s professionalism and ‘realness’ is her killer combo! Fashionably Frank Marketing is the route to go if you are looking to take your social media presence to the next level.”