Case Study: Olympia Harbor Days
OBJECTIVE
Promote and sustain the visibility and community engagement of the Olympia Harbor Days festival, ensuring clear communication and maintaining strong foot traffic for this award-winning event.
STRATEGY
1. Social Media Management:
Platforms: Managed all social media accounts, creating regular posts including static images, carousels, graphics, and event updates.
Community Engagement: Monitored and responded to comments, direct messages, and interacted with followers to build a loyal community.
Sponsor & Vendor Integration: Ensured sponsor logos and unique vendor mentions were included in social media posts as required, tracking mentions and visibility.
2. Website Design and Maintenance:
Initial Redesign: Redesigned the festival’s outdated website to a modern, user-friendly design.
Ongoing Updates: Maintained and updated the website weekly, especially leading up to and during the festival. Managed downloadable documents, forms for vendors and tugboats, and other essential information.
Content Management: Regularly updated content, ensuring timely information was available to the public.
3. Administrative Support:
Document Management: Tracked and managed multiple documents, including applications, agreements, and informational resources.
Sponsor Coordination: Ensured sponsors received the agreed-upon mentions and visibility across digital platforms as specified in their contracts.
RESULTS
Sustained Foot Traffic: Maintained high levels of foot traffic year after year, contributing to the festival’s continued success.
Clear Communication: Ensured all relevant event information reached the community ahead of time, facilitating smooth event results and generating excitement.
Flourished Community: Fostered a sense of community through engaging social media interactions and consistent online presence.
SUMMARY
Through strategic social media management, continuous website updates, and meticulous administrative support, the initiative successfully maintained and promoted the Olympia Harbor Days festival. This annual work ensures sustained foot traffic, clear communication, and strong community engagement, contributing to the festival’s ongoing success and visibility.
Kind Words from the Client:
“Being a one-person operation producing a large non-profit festival is challenging. It is critical to have great subcontractors. I connected with Kathryn of Fashionably Frank Marketing 7 years ago and it is one of the best connections I ever made. Over the years we have cultivated our working relationship with strong communication and a clear definition of responsibilities for our social media campaign. In the beginning we met in person, but now we work together totally remote via Zoom, email and phone. This saves us both time and money. If you need a social media company that is focused, quick, reliable, and fun to work with, I recommend calling Kathryn. She will not disappoint.”