Case Study: Olympic Dermatology & Laser Clinic

OBJECTIVE

Boost cosmetic dermatology visibility, engage the local community, and support the overall growth of Olympic Dermatology & Laser Clinic through a strategic combination of social media management, email newsletters, blog posts, and in-clinic promotions.

STRATEGY

1. Social Media Management:

  • Platforms: Managed all social media channels, creating tailored content that focused on treatment types, patient testimonials, and clinic updates.

  • Content Types: Developed posts on new treatments, promotions, and clinic updates, including patient testimonials and educational content.

  • Monitoring: Engaged with followers, responded to inquiries, and handled online reputation management.

2. Email Marketing:

  • Newsletters: Created monthly email newsletters, featuring exclusive cosmetic promotional offers, upcoming clinic closures/announcements, and educational content about both medical and cosmetic dermatology. Increased patient engagement and bookings through tailored messaging.

3. Blog Writing and SEO Collaboration:

  • SEO-Driven Content: Wrote occasional blog posts on trending topics in dermatology to boost SEO, working alongside an SEO consultant to target keywords for both cosmetic and medical services.

  • Website Updates: In collaboration with the web designer, ensured content accuracy and highlighted new procedures, promotions, and community fundraisers.

4. In-Clinic and Electronic Signage:

  • Signage Creation: Collaborated with graphic designer to produce in-clinic physical signage and electronic screen content, showcasing monthly promotions and new offerings.

  • Collaborative Process: Worked with medical and cosmetic dermatology department leads to create messaging for various campaigns, fostering a team-oriented approach.

  • Advertisements: Collaborated with graphic designer to create enticing ads to be placed in print advertisement avenues, such as a local performing arts center’s annual playbill.

5. Community Engagement and Culture Support:

  • Sponsorships and Support: Promoted the clinic’s involvement in local arts & culture and sponsorship of events. Created marketing efforts for their annual food drive fundraiser.

  • Accessibility Initiatives: Ensured content and signage were inclusive, making dermatology services accessible to a broader community.

6. Analytics and Reporting:

  • Metrics: Provided regular reports on social media performance and email campaign success, using data to inform future strategies.

RESULTS

  • Social Media Successes: With FFM taking over the social media platforms, Facebook and Instagram metrics improved significantly, some months reaching up to a 500%+ increase in total reach and a 400%+ increase in total engagements on Facebook, as well as a 400%+ increase in total post impressions and a 700%+ increase in total engagements on Instagram.

  • Increased Cosmetic Service Bookings: Grew awareness of the cosmetic dermatology services, leading to a consistently full schedule with a growing waitlist for cosmetic procedures.

  • Boosted Community Involvement: Strengthened the clinic's connection to the local community through strategic sponsorships and involvement.

  • Improved SEO: Supported SEO consultant in enhancing website visibility and rankings, leading to more organic traffic and inquiries about both medical and cosmetic services.

  • Effective Promotions: Maintained patient interest in monthly offers, designing promotions that directly speak to our target market’s current desires.

SUMMARY

Olympic Dermatology’s continued marketing efforts have resulted in increased visibility and demand for their cosmetic services while maintaining their strong standing in medical dermatology. Through strategic collaboration in social media, email newsletters, and community engagement, the clinic remains a trusted leader in both dermatological care and community support, featuring an ever-growing waitlist and increased community connection through annual fundraisers and sponsorships.