Case Study: Skokomish Tourism

OBJECTIVE

Boost foot traffic, bookings, and overall visibility for Skokomish Tourism’s key businesses: Lucky Dog Casino, Waterfront at Potlatch, and Skokomish Park at Lake Cushman, ensuring cohesive branding and strong online presence.

STRATEGY

1. Social Media Management:

  • Platforms: Managed social media accounts for Lucky Dog Casino, Waterfront at Potlatch, and Skokomish Park at Lake Cushman.

  • Content Types: Created regular posts including static images and carousels to drive engagement and bookings. Leveraged UGC (User-Generated Content) to showcase compelling visuals of the surrounding areas.

  • Paid Ads: Designed creatives and boosted existing posts for paid social advertising campaigns.

2. Website Design and Branding Cohesion:

  • Website Redesign: Fully redesigned the entity websites, ensuring they reflected current branding and had a modern and clean look & feel.

  • Branding Cohesion: Facilitated branding consistency across all online platforms, aligning with the entities’ branding guidelines.

3. Community Engagement:

  • User Interaction: Engaged with users on social media to foster community growth and encourage platform interaction.

  • Monitoring: Responded to comments, direct messages, and interacted with followers to build a loyal community.

4. Reviews Management:

  • Google My Business: Monitored and managed Google My Business accounts, responded to customer reviews, and ensured up-to-date listings.

5. Analytics and Reporting:

  • Metrics Tracking: Monitored and reported on social media performance, tracking growth and engagement metrics.

RESULTS

  • Increased Bookings: Consistent, quickly-filled bookings each season for Skokomish Park at Lake Cushman, and Waterfront at Potlatch.

  • Enhanced Foot Traffic: Boosted foot traffic to Lucky Dog Casino through targeted social media campaigns.

  • Improved Online Presence: Strengthened the online presence of Skokomish Tourism with modern, user-friendly website designs.

  • Cohesive Branding: Ensured all digital platforms reflected the proper branding, maintaining a consistent and professional, friendly image.

SUMMARY

Through strategic social media management, engaging content creation, paid advertising, community outreach, website redesigns, and meticulous listings management, the initiative significantly elevated the visibility and success of Skokomish Tourism’s businesses. The project not only enhanced online engagement but also drove bookings and foot traffic, all while ensuring cohesive branding across all touchpoints.