Why You Should Hire a Professional Photographer for Your Business

Sometimes you may wonder: Why am I not receiving any likes on my social posts? Why am I not captivating my audience with my content? I can name one big reason: You’re not hiring a professional photographer. The world of being a business owner comes with many nuances and requirements - and “hire a professional photographer for your business” should be at the top of the checklist for any business owner! From my observations, it has become the new normal - standard for a majority of social media content and is the expectation of the audience, unless the brand is a single person (and not a company).

When you’re starting to think about hiring a pro to capture your brand, it’s important to ask them a series of questions to ensure they’re the right fit for you, and then decide on your photographer by their signature editing style and your preferences in this realm. If you still have questions about branding photography shoots and why they’re important, check out my guide to branding photography.

Hire a Professional Photographer for Your Business Because…

LET’S FACE IT: THEY’RE JUST BETTER THAN YOU!

I know that you “can take photos” of your business and yourself, but it’s just not the same as a professional taking the same shot. Their gear is higher quality, they have the training and the experience to know how to stage people and products, and overall they just have an eye that we all don’t.

THEY KNOW WHAT CONNECTS WITH THE AUDIENCE

As seasoned brand photographers, they have studied the elements of marketing that go into branding imagery and are aware of what connects best with audiences - training, again, that most business owners lack. They can offer professional advice as to how you should go about branding your business.

THEY EMPLOY A STANDARD THAT PHONES JUST CAN’T CAPTURE

Yeah, iPhones have improved camera quality drastically over the last few years to the point where they can actually compete with DSLR cameras, but all of us just don’t have the same finesse with our camera phones as a pro has with their multiple lenses, lighting setups and fancy expensive gear. There’s a reason being a photographer is so expensive!

THEY CAN HELP YOU SEE YOUR BRAND IN A NEW LIGHT

Having a professional that can give you helpful advice and feedback without the bias is so valuable! Stepping away from it yourself and allowing a creative to come in and help you perfect your brand image can yield some pretty amazing results.

With our shrinking attention spans and our brains taking 1/10th of a second to form an impression on someone or something, it’s imperative more now than ever before that we invest back into our businesses with these geniuses’ talent and let them make us LOOK GOOD!

If you’re still on the fence about branding photography, I would love to pass along your questions to a colleague of mine! Comment below with any questions and we’ll A your Qs :)

more food for thought…