You may have heard of the concept of repurposing content across platforms or creating an overarching theme and applying it to all content types throughout the upcoming month or quarter of marketing. Taking one strong idea and creating content across multiple formats doesn’t have to be difficult! Let’s walk through some best practices for how to streamline content creation.

While to many the holiday season signals a time of gift-giving and festive gatherings, it’s also a time when customers are actively seeking out brands that align with their values and evoke connection and warmth. This is where storytelling comes into play. When done well, holiday storytelling is a chance for brands to go beyond transactions and create deeper connections with their audiences.

From my personal experience wedding planning and working with hundreds of clients over the past 8+ years, there are some red flags you’ll want to keep your eyes open for, as well as some key behaviors you should be looking for when hiring a service provider like myself to ensure a successful working relationship.