While to many the holiday season signals a time of gift-giving and festive gatherings, it’s also a time when customers are actively seeking out brands that align with their values and evoke connection and warmth. This is where storytelling comes into play. When done well, holiday storytelling is a chance for brands to go beyond transactions and create deeper connections with their audiences.

From my personal experience wedding planning and working with hundreds of clients over the past 8+ years, there are some red flags you’ll want to keep your eyes open for, as well as some key behaviors you should be looking for when hiring a service provider like myself to ensure a successful working relationship.

Every year, I enjoy going back through our website reports and pulling the resources that our audience found the most value from in the past 12 months! Here are our most-read posts with business marketing tips from 2023 (in order) to give you some new ideas as we head into 2024.