Popular Business Marketing Tips From 2022 - Our Most Read Blog Posts
So excited to dive in to our most-read blog posts and share the top 10 with you today!
Here are our most-read posts with business marketing tips from 2022 to give you some new ideas as we embrace 2023:
Your Ultimate Guide To Branding Photography - What Is It? & Why You Need It
You know how important it is to have a good headshot. But what about ongoing content for social media, blog posts and the other miscellaneous content you have to constantly create?
Enter branding photography! Great visuals are the key to a polished visual presentation for your brand. This guide will walk you through the entire branding photography process, from the one word you need to know when you’re selecting a photographer to trends to details and best practices for image usage.
Crafting Your Ideal Target Client Or Customer Persona: 25 Questions To Ask Yourself In The Branding Process
Everyone’s got to have an “ideal client persona,” right? Right. By creating a vision of who you want to serve, the clearer your marketing will be.
To develop an ideal client persona, you have to dig deep and figure out exactly who you want to attract. But how do you do that, especially if you’ve never created a persona before?
We’ve got you! In this post, we give you 25 questions to ask yourself, including:
What is their age? What defines their age group and what are the world issues and trends associated with this age group's generation?
Do they have children?
Where do they eat when they go out?
What values or personality traits are most important to them? Justice, honesty, humor?
And many more!
8 Facts About Digital Marketing for the Non-Digital Marketer
As digital marketers, we often forget the details that come second nature to us, the ones we often take for granted and the ones that non-marketers may not know! We wanted to take some time to share key facts about digital marketing that we hope will help you along your do-it-yourself marketing journey, so this post was born!
8 Ways I Use Canva for My Business
Graphics are a big part of an effective marketing strategy. But if you don’t have design know-how or the budget to hire an on-call graphic design expert, it can be intimidating.
Enter Canva! This platform helps you create beautiful graphics for digital and printed projects. The free version of the platform is incredibly powerful, allowing you to save past work, however for a minimal fee you can upgrade to Canva Pro to save your brand’s color scheme and custom fonts. It also has a huge library of stock images and backgrounds.
Tips for Marketing to Baby Boomers on Social Media
If you serve Baby Boomers, you may have been told (in error) that you “can’t market to them on social media.”
Not true! Baby Boomers are some of the most responsive audience members on social channels—you just have to know where they hang out and what kinds of language and campaigns to use to capture their attention.
Branding For Beginners: The Difference Between Visual And Emotional Branding
If you’re just getting started on branding for your business, it may seem like a foreign language to you. What’s visual vs. emotional branding? If you’re not in our industry, it can definitely be confusing. In this post, we demystify this branding-for-beginners topic.
When you’re crafting a brand for your business, it’s important to understand the distinct roles that visual branding and emotional branding play. Getting clear on the topic helps give you the information you need before you hire branding professionals.
In this post, we go over the meaning of visual and emotional branding, the role of different branding experts, who needs branding and who should help you navigate the branding journey!
5 Things That Will Take Your Website to the Next Level
So, you have a new beautiful website: Now what!? While your website may be fully functioning and doing its job, there are a handful of features you can implement that will make it work extra magically!
7 Questions to Ask Before Hiring a Web Designer
When searching for the perfect web designer for your business or organization, there are many important factors to consider and hopefully these questions to ask before hiring a web designer will come in handy while you make your decision!
4 of the Best Apps for Making Reels
So, you’ve heard that Reels are all the rage? This short-form, quickly-changing video content is the best way to get new eyes on your business on Instagram in 2022. Facebook has now picked up this short video format and it’s becoming more and more necessary for all platforms as time goes by. While there is a learning curve to this type of video content (just like anything new!), lucky for us, there’s some fantastic video editing apps that make it a million times easier!
Why You Should Hire a Professional Photographer for Your Business
Sometimes you may wonder: Why am I not receiving any likes on my social posts? Why am I not captivating my audience with my content? I can name one big reason: You’re not hiring a professional photographer. The world of being a business owner comes with many nuances and requirements - and “hire a professional photographer for your business” should be at the top of the checklist for any business owner! From my observations, it has become the new normal - standard for a majority of social media content and is the expectation of the audience, unless the brand is a single person (and not a company).
Your Ultimate Guide To Branding - What Is It? & Why You Need It
“Branding.” What is that? For a new entrepreneur or business owner, it can feel like a murky catchphrase that doesn’t really mean anything at all.
Whether you feel like you know what a brand is or not, we’ve got you with this ultimate guide to branding. In this post, we go over what a brand is, what it looks like to DIY it or hire it out, how a designer fits in and what emotions have to do with it.
Your Ultimate Guide To Content Marketing - What Is It? & Why You Need It
Content marketing is a vital piece of the puzzle for every business and every brand. Everyone who wants to have influence (like selling something) needs it. But not everyone understands what it is. This simple guide breaks down content marketing for anyone who wants to learn more or who wants to invest in a content marketing agency.
In this post, you’ll learn what content marketing is, why it’s effective, how to design a good content marketing strategy and the results you can look forward to!
Your Ultimate Guide To Hiring A Graphic Designer - The Questions You Should Ask
Hiring a designer to represent your business can be a daunting task! But without a designer, it’s really hard to create a visually stunning brand or create an eye-catching flier or sign.
If you’ve never hired a graphic designer before, you probably don’t even know where to start. (We didn’t!) No worries. In this post, we give you a smart list of questions that will help you ensure you get a designer that works in the right medium for your business, is in the right price range for you, and whose process you understand—plus an invaluable list of must-knows to get you started out right!
5 of My Latest Favorite Instagram Features
Some people get overwhelmed by Instagram’s algorithm and ever-changing landscape. But I love it! I’m always on the lookout for new ways to engage with people and new ways to recycle the content I’ve already created. So I can pretty much always tell you my latest favorite Instagram features. Right now, there are some really exciting Instagram features in the mix!
