Popular Business Marketing Tips From 2024 - Our Most Read Blog Posts
Every year, I enjoy going back through our website reports and pulling the resources that our audience found the most value from in the past 12 months! Here are our most-read posts with business marketing tips from 2024 (in order) to give you some new ideas as we head into 2025.
4 of the Best Apps for Making Reels
So, you’ve heard that Reels are all the rage? This short-form, quickly-changing video content is the best way to get new eyes on your business on Instagram in 2022. Facebook has now picked up this short video format and it’s becoming more and more necessary for all platforms as time goes by. While there is a learning curve to this type of video content (just like anything new!), lucky for us, there’s some fantastic video editing apps that make it a million times easier!
Crafting Your Ideal Target Client Or Customer Persona: 25 Questions To Ask Yourself In The Branding Process
Everyone’s got to have an “ideal client persona,” right? Right. By creating a vision of who you want to serve, the clearer your marketing will be.
To develop an ideal client persona, you have to dig deep and figure out exactly who you want to attract. But how do you do that, especially if you’ve never created a persona before?
We’ve got you! In this post, we give you 25 questions to ask yourself, including:
What is their age? What defines their age group and what are the world issues and trends associated with this age group's generation?
Do they have children?
Where do they eat when they go out?
What values or personality traits are most important to them? Justice, honesty, humor?
And many more!
Your Ultimate Guide To Branding Photography - What Is It? & Why You Need It
You know how important it is to have a good headshot. But what about ongoing content for social media, blog posts and the other miscellaneous content you have to constantly create?
Enter branding photography! Great visuals are the key to a polished visual presentation for your brand. This guide will walk you through the entire branding photography process, from the one word you need to know when you’re selecting a photographer to trends to details and best practices for image usage.
10 Types of Freebie Downloads to Grow Your Email List
I bet you know by now that a great way to grow your email list is to offer up a freebie download! I’ve gone over the details about how to implement one before. But what if you don’t know where to start or what kind of freebie to offer? I’ve got you, boss! There are tons of different types of freebie downloads out there, so you don’t have to come up with an idea from scratch. Peruse this list, then decide which type of freebie download will give the people something that’s useful (that “has value,” as we say in the biz) and feels like a good fit for your services.
The Difference Between Content on Instagram and TikTok
I received a great question from one of FFM’s lovely Instagram followers that asked about the main difference between content on Instagram and TikTok, or in other words: What types of content do people want to see on each of these platforms!? I was super inspired to write this post and dive into some tangible tips that may help you through your small business marketing journey.
8 Facts About Digital Marketing for the Non-Digital Marketer
As digital marketers, we often forget the details that come second nature to us, the ones we often take for granted and the ones that non-marketers may not know! We wanted to take some time to share key facts about digital marketing that we hope will help you along your do-it-yourself marketing journey, so this post was born!
What Planning My Wedding Taught Me About Small Business (What to Look for When Hiring a Service Provider)
Would you believe me if I said that planning my wedding taught me about small business and outsourcing to fellow service providers!? Having to navigate a dozen vendor relationships over a year’s time was an equally challenging and incredibly rewarding endeavor. From my personal experience wedding planning and working with hundreds of clients over the past 8+ years, there are some red flags you’ll want to keep your eyes open for, as well as some key behaviors you should be looking for when hiring a service provider like myself to ensure a successful working relationship.
Your Ultimate Guide To Content Marketing - What Is It? & Why You Need It
Content marketing is a vital piece of the puzzle for every business and every brand. Everyone who wants to have influence (like selling something) needs it. But not everyone understands what it is. This simple guide breaks down content marketing for anyone who wants to learn more or who wants to invest in a content marketing agency.
In this post, you’ll learn what content marketing is, why it’s effective, how to design a good content marketing strategy and the results you can look forward to!
Tips for Marketing to Baby Boomers on Social Media
If you serve Baby Boomers, you may have been told (in error) that you “can’t market to them on social media.”
Not true! Baby Boomers are some of the most responsive audience members on social channels—you just have to know where they hang out and what kinds of language and campaigns to use to capture their attention.
How to Use DMs (Direct Messages) to Connect with Your Audience
Reaching out to a potential client directly via the DM (direct message) feature on a social media platform—whether it’s Facebook, Instagram, Twitter or LinkedIn—can sound scary. But it’s an incredibly important and personal way to connect with people who might be a good fit for your services. Getting started is easier than you think. With a strategy and a map, you can learn how to use DMs to connect with your audience in a brand-new way.
