Video content is the name of the game nowadays, especially on social, and it doesn’t need to cost a fortune to produce! I wanted to pull back the curtain and highlight my own social media video strategy as a marketing consultant.

A month ago, the concept of faceless marketing came up in a meeting with my client as we considered ways to leverage high quality video content without compromising the anonymity of their team in a sensitive niche. A lot of people may ask “What the heck is faceless marketing!?”, and I’ve got you covered today with the details!

Battling some pesky trolls or negative customers on your small business social media profiles? I’ve been there, done that throughout my now near-decade of managing a variety of platforms for small businesses and nonprofits! Trolls and conflicts are unavoidable elements of social media, but fortunately there are some productive best practices for addressing negative users on social media.

Some may say “it’s a TikTok world” nowadays, but I say: it totally depends on your niche! For many businesses, Facebook is still the most successful social media platform and there is certainly still very real validity in using it. Let’s dive into the current 2024 algorithm and the best practices for how to use Facebook for your business!