The Fashionably Frank Marketing Blog

Your trusted resource for the latest small business marketing, web design, and branding tips & tricks!

Looking for something specific? Search here:

Marketing for Service Businesses vs. Product Businesses: Similarities and Differences
Social Media, Web Design, Email Marketing, Business Kathryn Coffman Social Media, Web Design, Email Marketing, Business Kathryn Coffman

Marketing for Service Businesses vs. Product Businesses: Similarities and Differences

It’s no debate that marketing is essential for all businesses no matter the type of business, but the approach you’ll use will vary significantly depending on whether you’re selling a product or a service. Let’s break down the key similarities and differences when it comes to marketing for service businesses vs. product businesses to help you refine your overall marketing efforts as a small business owner!

Read More
6 Must-Use Tech Tools for Marketing Your Small Business Online
Social Media, Web Design, Email Marketing, Business Kathryn Coffman Social Media, Web Design, Email Marketing, Business Kathryn Coffman

6 Must-Use Tech Tools for Marketing Your Small Business Online

Being a small business owner means wearing a lot of hats - and marketing manager is often one of the roles that falls into your lap automatically (and happens to be one of the trickiest)! Today, I’d love to share 6 of the top tech tools for marketing your small business specifically in the digital landscape that are bound to make your life easier.

Read More
Follow These 8 Steps to Make Your Website Accessible
Web Design Kathryn Coffman Web Design Kathryn Coffman

Follow These 8 Steps to Make Your Website Accessible

A common FAQ I receive from my web design clients is: “How can we make sure that our site is accessible and meets ADA standards?” There’s a variety of things you can do to improve your website overall and ensure that it is accessible, but I want to cover some of the non-negotiables.

Read More