How to Take Your Business Into the New Year with Confidence
In December, I do a lot of thinking about my business and try to stitch up the holes that have become apparent during the previous year. This is when I create new systems, get more specific about my goals and figure out how I can challenge myself to go even further with my marketing. Let’s walk through some resources that can help you do the same and take your business into the new year with confidence!
Crafting Your Ideal Target Client or Customer Persona: 25 Questions to Ask Yourself in the Branding Process
Get clear on your target market by creating a nose-to-tail persona for your target audience. This post has 25 specific questions to ask yourself about your audience so you understand their situation, motivations and desires.
Here’s a sampling of some of my favorites:
What books and magazines do they read?
Where do they eat when they go out?
What do they spend their money on?
What do they lay awake at night worrying about?
Your Ultimate Guide to Branding - What Is It? & Why You Need It
It’s hard—impossible, actually—to promote your brand if you don’t even know what that means. Find out what a brand is, what your brand is and why you need to understand it. Then discover what elements you should be looking for in a brand design package (hint: it’s not just a logo) and tips on how to find the perfect brand design pro to create it.
And—bonus!—view a video by Simon Sinek, one of my faves on branding on why he “starts with why.”
Your Ultimate Guide to Content Marketing - What Is It? & Why You Need It
What’s content marketing and what does it have to do with selling things? EVERYTHING.
Content marketing should be the cornerstone of all your marketing efforts. Find out what it is, why you need it, what a solid content marketing strategy looks like, plus what the results of a great strategy will look like.
And remember, content marketing is not synonymous with social media. It’s a much broader concept that can be used to create engagement through blog posts, emails (including freebie opt-ins) and interactive content such as podcasts and videos.
Your Ultimate Guide to Branding Photography - What Is It? & Why You Need It
Engaging, beautiful visuals are essential to successful content marketing, full stop. People engage with content that catches their eye and the very first thing they’ll see is a photo or graphic on your social posts. This means branding photography should be high on your list of marketing must-haves.
Learn about the one word that describes successful brand photography (hint: it’s not “portrait”), why you need top-tier photos, where the trend is heading and tips on hiring the right photographer for your brand.
