Popular Business Marketing Tips From 2020 - Our Most Read Blog Posts
Our blog has a ton of great business marketing tips to teach people about our favorite topic: Excellent, relatable content! And in 2020, did people ever read them!
Here are our most-read posts with business marketing tips from 2020 to get your new content year started out right:
Your Ultimate Guide To Branding Photography - What Is It? & Why You Need It
You know how important it is to have a good headshot. But what about ongoing content for social media, blog posts and the other miscellaneous content you have to constantly create?
Enter branding photography! Great visuals are the key to a polished visual presentation for your brand. This guide will walk you through the entire branding photography process, from the one word you need to know when you’re selecting a photographer to trends to details and best practices for image usage.
Your Ultimate Guide To Branding - What Is It? & Why You Need It
“Branding.” What is that? For a new entrepreneur or business owner, it can feel like a murky catchphrase that doesn’t really mean anything at all.
Whether you feel like you know what a brand is or not, we’ve got you with this ultimate guide to branding. In this post, we go over what a brand is, what it looks like to DIY it or hire it out, how a designer fits in and what emotions have to do with it.
Your Ultimate Guide To Content Marketing - What Is It? & Why You Need It
Content marketing is a vital piece of the puzzle for every business and every brand. Everyone who wants to have influence (like selling something) needs it. But not everyone understands what it is. This simple guide breaks down content marketing for anyone who wants to learn more or who wants to invest in a content marketing agency.
In this post, you’ll learn what content marketing is, why it’s effective, how to design a good content marketing strategy and the results you can look forward to!
Your Ultimate Guide To Hiring A Graphic Designer - The Questions You Should Ask
Hiring a designer to represent your business can be a daunting task! But without a designer, it’s really hard to create a visually stunning brand or create an eye-catching flier or sign.
If you’ve never hired a graphic designer before, you probably don’t even know where to start. (We didn’t!) No worries. In this post, we give you a smart list of questions that will help you ensure you get a designer that works in the right medium for your business, is in the right price range for you, and whose process you understand—plus an invaluable list of must-knows to get you started out right!
Crafting Your Ideal Target Client Or Customer Persona: 25 Questions To Ask Yourself In The Branding Process
Everyone’s got to have an “ideal client persona,” right? Right. By creating a vision of who you want to serve, the clearer your marketing will be.
To develop an ideal client persona, you have to dig deep and figure out exactly who you want to attract. But how do you do that, especially if you’ve never created a persona before?
We’ve got you! In this post, we give you 25 questions to ask yourself, including:
What is their age? What defines their age group and what are the world issues and trends associated with this age group's generation?
Do they have children?
Where do they eat when they go out?
What values or personality traits are most important to them? Justice, honesty, humor?
And many more!
Covid-19 Communications For Your Heart-Centered Business
During this pandemic, we observed a lot of confused and disoriented business owners, especially around the topic of marketing. Is it OK to be, um, selling stuff right now, while there’s so much going on in the world? Is it tone-deaf to continue putting out content while a crisis is unfolding?
Yes. It is OK. You know why? You’re business is you, and you are human. And your customers are human, too. The more we can connect with each other during this time—with authenticity—the better for everyone. Read this post to find out more about how you can make your content more present, valuable and human.
Branding For Beginners: The Difference Between Visual And Emotional Branding
If you’re just getting started on branding for your business, it may seem like a foreign language to you. What’s visual vs. emotional branding? If you’re not in our industry, it can definitely be confusing. In this post, we demystify this branding-for-beginners topic.
When you’re crafting a brand for your business, it’s important to understand the distinct roles that visual branding and emotional branding play. Getting clear on the topic helps give you the information you need before you hire branding professionals.
In this post, we go over the meaning of visual and emotional branding, the role of different branding experts, who needs branding and who should help you navigate the branding journey!
A Chat With Copper Kettle Co: How To Design A Successful Brand
In this post, we interviewed the lovely, amazing Kyrsten Sherwood of Copper Kettle Co. all about how to design a successful brand.
Check out some of these gems from Kyrsten:
“...in my opinion...the meaning of a successful brand is so much more than any of the design aesthetics. It’s not just about how your logo resonates with your audience, but how your VOICE (through your copywriting, Instagram stories, email newsletters, etc.) resonates with your audience.”
“I think there are a lot of ways that you can bootstrap your business’s brand together. A lot of these things are actually better done on your own or with a little guidance and instruction and will simply develop over time...That said, when it comes to the design - leave it to the professionals!”
“...create your brand as a whole, coherent piece. Not just a brand board - that’s a very tiny, very insignificant part of your brand. Your brand is, again, the way you connect with people. It’s your voice, your wardrobe, who you network with, the messages you’re putting out to your people. What kind of impact are you making on people? And yes, the aesthetics of it all.”
The Ultimate Formula For Choosing Your Blog Post Title
Years ago, we discovered a go-to resource that has become our headline writing Bible, thanks to Marko Saric at HowToMakeMyBlog.com. In this post, we share the key elements that make up the ultimate formula for creating an effective, eye-catching blog post title every single time!
Read his thoughts on things like SEO and trigger words and see his incredible fill-in-the-blank example titles—you’ll want to grab them for your swipe files stat!
Ultimate Guide: Grow Your Business With Pinterest
We love Pinterest, so this may be our favorite post of all! This post walks you through how you can grow your business with Pinterest using content marketing strategies that will elevate your presence and make you more discoverable.
Lots of people have only used Pinterest to, say, plan a wedding or design a new kitchen. But the platform has huge potential for your business, too. In this post, we walk you through the various steps to get started with a business profile on Pinterest, including the anatomy of a perfect pin, curated boards and Tailwind!
