Popular Business Marketing Tips From 2023 - Our Most Read Blog Posts
Every year, I enjoy going back through our website reports and pulling the resources that our audience found the most value from in the past 12 months!
Here are our most-read posts with business marketing tips from 2023 (in order) to give you some new ideas as we head into 2024.
4 of the Best Apps for Making Reels
So, you’ve heard that Reels are all the rage? This short-form, quickly-changing video content is the best way to get new eyes on your business on Instagram in 2022. Facebook has now picked up this short video format and it’s becoming more and more necessary for all platforms as time goes by. While there is a learning curve to this type of video content (just like anything new!), lucky for us, there’s some fantastic video editing apps that make it a million times easier!
Crafting Your Ideal Target Client Or Customer Persona: 25 Questions To Ask Yourself In The Branding Process
Everyone’s got to have an “ideal client persona,” right? Right. By creating a vision of who you want to serve, the clearer your marketing will be.
To develop an ideal client persona, you have to dig deep and figure out exactly who you want to attract. But how do you do that, especially if you’ve never created a persona before?
We’ve got you! In this post, we give you 25 questions to ask yourself, including:
What is their age? What defines their age group and what are the world issues and trends associated with this age group's generation?
Do they have children?
Where do they eat when they go out?
What values or personality traits are most important to them? Justice, honesty, humor?
And many more!
Your Ultimate Guide To Branding Photography - What Is It? & Why You Need It
You know how important it is to have a good headshot. But what about ongoing content for social media, blog posts and the other miscellaneous content you have to constantly create?
Enter branding photography! Great visuals are the key to a polished visual presentation for your brand. This guide will walk you through the entire branding photography process, from the one word you need to know when you’re selecting a photographer to trends to details and best practices for image usage.
8 Facts About Digital Marketing for the Non-Digital Marketer
As digital marketers, we often forget the details that come second nature to us, the ones we often take for granted and the ones that non-marketers may not know! We wanted to take some time to share key facts about digital marketing that we hope will help you along your do-it-yourself marketing journey, so this post was born!
Tips for Marketing to Baby Boomers on Social Media
If you serve Baby Boomers, you may have been told (in error) that you “can’t market to them on social media.”
Not true! Baby Boomers are some of the most responsive audience members on social channels—you just have to know where they hang out and what kinds of language and campaigns to use to capture their attention.
Everything You Need to Know About Social Media Algorithms in 2023
One of the most common curiosities I hear when it comes to social media is: Am I doing this right!? How do I know what the platforms want from me? And all too commonly, everyday folks throw around phrases like: “Ugh, that’s just the algorithm!” without really knowing what it’s all about! Today, let’s dispel the myths and break down each top algorithm in a digestible format so that you feel equipped to show up as your small business on the Internet - here is everything you need to know about social media algorithms in 2023!
Branding For Beginners: The Difference Between Visual And Emotional Branding
If you’re just getting started on branding for your business, it may seem like a foreign language to you. What’s visual vs. emotional branding? If you’re not in our industry, it can definitely be confusing. In this post, we demystify this branding-for-beginners topic.
When you’re crafting a brand for your business, it’s important to understand the distinct roles that visual branding and emotional branding play. Getting clear on the topic helps give you the information you need before you hire branding professionals.
In this post, we go over the meaning of visual and emotional branding, the role of different branding experts, who needs branding and who should help you navigate the branding journey!
Why You Should Focus on Content, Not Vanity Metrics
It’s an all-too-common fad: business owners paying more attention to the numbers when they should focus on content, not vanity metrics. When you show up for your audience producing content of value, they are more likely to stick around than if you beg for follows or spend too much time on “social media growth hacks” that don’t actually prove to be successful.
Most of our wonderful clients that I’ve found to be a good fit are very aware of analytics and the implications they carry with them, but there’s always one or two that need a bit more education on the topic - and that’s totally okay!
In case you’re someone who is feeling bogged down by metrics and not sure what any of it means, let’s take a minute to break down the mystery of some of the most common social media analytics, shall we?
Your Ultimate Guide To Content Marketing - What Is It? & Why You Need It
Content marketing is a vital piece of the puzzle for every business and every brand. Everyone who wants to have influence (like selling something) needs it. But not everyone understands what it is. This simple guide breaks down content marketing for anyone who wants to learn more or who wants to invest in a content marketing agency.
In this post, you’ll learn what content marketing is, why it’s effective, how to design a good content marketing strategy and the results you can look forward to!
The Ultimate Tips for Selling on Social Media During the Holidays
The holidays can be a stressful time for many, especially us small business owners! When you start to plan your business sales and offerings for the upcoming Black Friday, Small Business Saturday, especially Cyber Monday, and the month to follow, it’s crucial that you make social media a key part of your marketing plan. Let’s dive in to some of the most practical tips for selling on social media during the holidays!
