If you have a business blog, you’re probably wondering not only how to build an archive of useful information but how to blog to increase business. Pursuing visibility for your blog posts—that is, getting them seen—is the most important thing behind creating the content itself. But how do you do that? Read on here.

Many years ago, I discovered a go-to resource that has become my headline writing Bible (so to speak). Today, I want to share the key elements that make up the ultimate formula for choosing your blog post title correctly every single time!