A live video on Facebook or Instagram is a high-engagement way to build rapport with your audience and demonstrate relatability and personality. It can be intimidating at first but I promise: Once you get started, you’ll find that creating engaging live video on social media is an effective and fun way to connect with your audience.

People in engaged communities tend to return to you for products or services. And they refer their friends. Assuming you’d like to cultivate a team of folks like that—a bunch of people who are in love with your brand!—let’s talk through how to create and run a Facebook group for your business.

Stories are popular (half a billion people on Instagram use them every day) because they’re incredibly interactive. But if you’ve never used them before, Stories can seem a little mystical. So let’s break it down and talk about how to make Stories on Instagram!

Ready to grow your business? First stop: Facebook. Think the 16-year-old social media giant is aging out? Not a chance. If you want to show up in searches and garner trustworthy social proof, you need to know how to use Facebook to grow a business.