LinkedIn is great for a variety of different businesses and business owners as a stellar networking tool and a place to gauge what’s coming up next so you can "keep up with the Joneses.” Here’s how you can grow your business with LinkedIn.

In many ways, social media is saving us this year. It’s giving us connection when we can’t gather in person. It’s helping us keep our businesses open through online shops. And into 2021, it will continue to evolve to meet our personal and professional needs for person-to-person connections. So what are the 2021 social media trends? Let’s explore.

Social media is much more than posting and commenting. For your business to thrive—online and in person—you need to make the most of those connections. And one of the best, most organic ways to do that is to figure out how your employees can use their personal brands on social media to promote your business.

Twitter is much different than it was when I signed up as one of the very first users back in the early aughts. Today’s Twitter feed is packed with content that’s crafted for a particular audience and features I couldn’t have imagined back then. There’s a handful of tips that can guide the way in terms of how to use Twitter to grow a business.