Battling some pesky trolls or negative customers on your small business social media profiles? I’ve been there, done that throughout my now near-decade of managing a variety of platforms for small businesses and nonprofits! Trolls and conflicts are unavoidable elements of social media, but fortunately there are some productive best practices for addressing negative users on social media.

Some may say “it’s a TikTok world” nowadays, but I say: it totally depends on your niche! For many businesses, Facebook is still the most successful social media platform and there is certainly still very real validity in using it. Let’s dive into the current 2024 algorithm and the best practices for how to use Facebook for your business!

I received a great question from one of FFM’s lovely Instagram followers last month that asked about the main difference between content on Instagram and TikTok, or in other words: What types of content do people want to see on each of these platforms!? I was super inspired to write this post and dive into some tangible tips that may help you through your small business marketing journey.