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The Role of Empathy in Marketing: How Understanding Your Audience Drives Success
Business Kathryn Coffman Business Kathryn Coffman

The Role of Empathy in Marketing: How Understanding Your Audience Drives Success

Standing out isn’t just about having a great product or service in today’s world when social media platforms and Google are super oversaturated and the marketplace is increasingly competitive. Empathy in marketing, the ability to truly understand and address your audience’s feelings and needs, is the secret ingredient that will generate loyalty and build a brand that resonates with your target audience.

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How to Streamline Content Creation - A Step-by-Step Workflow
Business Kathryn Coffman Business Kathryn Coffman

How to Streamline Content Creation - A Step-by-Step Workflow

You may have heard of the concept of repurposing content across platforms or creating an overarching theme and applying it to all content types throughout the upcoming month or quarter of marketing. Taking one strong idea and creating content across multiple formats doesn’t have to be difficult! Let’s walk through some best practices for how to streamline content creation.

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