Reaching out to a potential client directly via the DM (direct message) feature on a social media platform—whether it’s Facebook, Instagram, Twitter or LinkedIn—can sound scary. But it’s an incredibly important and personal way to connect with people who might be a good fit for your services.

You’ve built an online shop. Now what? How do you actually sell products on social media? I’ve got some tips for all you Squarespace and Shopify users!

Carousel posts featuring swipe graphics are all over Instagram and they are hot, hot, hot! Whether you’re using them to educate your audience or uplift your cause, I’m going to show you how to use carousel posts to grow your audience.

Instagram Stories are a great way to engage your audience and show them more of the “real you” behind your business. Now that you’re excited to get your Stories going, what should you post? I have so many Instagram Story ideas for you, business owners!