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5 of My Latest Favorite Instagram Features
Social Media Kathryn Coffman Social Media Kathryn Coffman

5 of My Latest Favorite Instagram Features

Some people get overwhelmed by Instagram’s algorithm and ever-changing landscape. But I love it! I’m always on the lookout for new ways to engage with people and new ways to recycle the content I’ve already created. So I can pretty much always tell you my latest favorite Instagram features.

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Tips for Marketing to Baby Boomers on Social Media
Social Media Kathryn Coffman Social Media Kathryn Coffman

Tips for Marketing to Baby Boomers on Social Media

If you serve Baby Boomers, you may have been told (in error) that you “can’t market to them on social media. Not true! Baby Boomers are some of the most responsive audience members on social channels—you just have to know where they hang out and what kinds of language and campaigns to use to capture their attention.

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