I received a great question from one of FFM’s lovely Instagram followers last month that asked about the main difference between content on Instagram and TikTok, or in other words: What types of content do people want to see on each of these platforms!? I was super inspired to write this post and dive into some tangible tips that may help you through your small business marketing journey.

Social media is such a funny thing and at times I can’t help but cringe at the things I see some folks doing on it! Other professionals in the field have made these blog posts with their two cents on social media icks and I simply had to throw my hat into the ring.

Everyday folks often throw around phrases like: “Ugh, that’s just the algorithm!” without really knowing what it’s all about! Today, let’s dispel the myths and break down each top algorithm in a digestible format so that you feel equipped to show up as your small business on the Internet - here is everything you need to know about social media algorithms in 2023!

It’s an all-too-common fad: business owners paying more attention to the numbers when they should focus on content, not vanity metrics. When you show up for your audience producing content of value, they are more likely to stick around than if you beg for follows or spend too much time on “social media growth hacks” that don’t actually prove to be successful.