It’s an all-too-common fad: business owners paying more attention to the numbers when they should focus on content, not vanity metrics. When you show up for your audience producing content of value, they are more likely to stick around than if you beg for follows or spend too much time on “social media growth hacks” that don’t actually prove to be successful.

The holidays can be a stressful time for many, especially us small business owners! It’s crucial that you make social media a key part of your marketing plan. Let’s dive in to some of the most practical tips for selling on social media during the holidays!