The Fashionably Frank Marketing Blog
Your trusted resource for the latest small business marketing, web design, and branding tips & tricks!
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Follow These 8 Steps to Make Your Website Accessible
A common FAQ I receive from my web design clients is: “How can we make sure that our site is accessible and meets ADA standards?” There’s a variety of things you can do to improve your website overall and ensure that it is accessible, but I want to cover some of the non-negotiables.
How I Approach My Own Social Media Video Strategy as a Marketing Consultant
Video content is the name of the game nowadays, especially on social, and it doesn’t need to cost a fortune to produce! I wanted to pull back the curtain and highlight my own social media video strategy as a marketing consultant.
What the Heck is Faceless Marketing?
A month ago, the concept of faceless marketing came up in a meeting with my client as we considered ways to leverage high quality video content without compromising the anonymity of their team in a sensitive niche. A lot of people may ask “What the heck is faceless marketing!?”, and I’ve got you covered today with the details!
Best Practices for Addressing Negative Users on Social Media
Battling some pesky trolls or negative customers on your small business social media profiles? I’ve been there, done that throughout my now near-decade of managing a variety of platforms for small businesses and nonprofits! Trolls and conflicts are unavoidable elements of social media, but fortunately there are some productive best practices for addressing negative users on social media.